As a passion project, I embarked on the rebranding journey of the beverage company, High Noon, delving into the realm of retro illustration to reimagine its packaging. My aim was to infuse a nostalgic charm while preserving the brand's vibrant, summery essence. Retaining the iconic sun element from the original design, I transformed it to harmonize with the retro aesthetic, crafting additional elements to complement its newfound style.
Imagining myself as a consumer of High Noon beverages, I couldn't help but envision the delight of carrying such whimsical packaging. I firmly believe that this refreshed look would spark curiosity and conversations, drawing more attention to the product as it stands out boldly amidst its competitors.

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