I had the opportunity to create the annual report for the non-profit organization, New Hope for Kids. They are an organization that works to provide comfort and assistance to kids that experience grief, along with granting wishes for children that are suffering life-threatening illnesses. Although it is a tough topic, I didn’t want to focus on that, I instead came up with the theme, “The Future is Bright” and used bright colors and imagery along with playful doodles. The company also uses a lot of plant motifs in their existing branding so I also played off that by using sunflowers as a consistent image, something that is both a plant and a symbol for sun and light.
